You will be surprised to know that the Global Toy Industry is of more than 7 lakh crore rupees. Such a big business of 7 lakh crore rupees but, India’s share is very little in this. Now, just spare a thought for a nation which has so much of heritage, tradition, variety, young population, will it feel good to have such little share in the toy market? Not at all, you too won’t feel good after hearing this. Friends, the toy industry is very vast. Be it cottage industries, small industries, MSMEs and along with this big industry and private entrepreneurs too come in the ambit of this. The country will have to persevere together to promote this.
Further like, there is Mr. C V Raju in Vishakhapatnam of Andhra Pradesh. Once the Eti- Koppakaa toys of his village were very popular. The speciality of these toys – these were made of wood, and secondly, you would not find any angles or corners in these toys anywhere. These toys were round from all sides hence there was no scope for injury to children.
C V Raju has now started a sort of a new movement for eti-koppakaa toys along with the artisans of his village. By making excellent quality eti-koppakaa toys C V Raju has brought back the lost glory of these local toys. We can do two things through toys – bring back the glorious past in our lives and also spruce up our golden future.
To my start-up friends, to our new entrepreneurs I say- Team up for toys… let us make toys together. For everybody it is the time to get vocal for local toys. Come, let us make some good quality toys for our youth. Toys should be such that in their presence childhood blooms and smiles. Let us make toys which are favourable to the environment too.
As told by the Prime Minister Of India, Shri Narendra Modi in the15th Episode Mann Ki Baat 2.0 Date: 30th Aug 2020